About Swanberg's for Men

Swanberg's For Men opened in November, 1996 with a simple concept--to open a sort of lifestyle/clubhouse retail store for men right next door to the already well-known Swanberg's--the Curtis Park women's boutique/antique store. It would be a comfortable place for guys to hang/shop while their wives, girlfriends, sisters and moms were shopping next door. The men's store would feature sports collectibles, world music, soaps(unisex!) and a rack of handsome shirts by Johnny Cotton.

What evolved the following spring was a surprise to downtown Sacramento. We suddenly became the area's leading provider of Aloha attire, shorts, swim trunks, Tiki items, hula girl statuettes, Hawaiian music, Blue Marlin vintage-designed tees, sweatshirts and a ukulele or two.